Xue Li

My name is Xue (pronounced "shu-eh"). I am an acting assistant professor of accounting at Indiana University, Kelley School of Business. 

My research explores how emerging information intermediaries such as social media impact the way firms interact with stakeholders, using textual and video data. In my dissertation titled "Ideology-Driven Social Media Opinions and Responses to Polarizing Boycotts", I examine the stock market response to polarizing social media boycotts, finding that this response is significantly negative on average, and even more so when more investors ideologically aligned with boycotters speak out on social media. Across all of my research, I aim to understand the intersection of business and key societal issues such as political polarization, worker empowerment, and social media misinformation.

I will complete my Ph.D. in Accounting at the University of Washington in Fall 2025.