Xue Li

My name is Xue (pronounced "shu-eh"). I am an assistant professor of accounting at Indiana University, Kelley School of Business. 

My research explores how emerging information intermediaries such as social media impact the way firms interact with stakeholders, using textual and video data. In my dissertation titled "Ideology-Driven Social Media Opinions and Capital Markets: Evidence from Polarizing Boycotts", I examine the stock market effects of online ideological opinions, finding that these opinions can meaningfully sway investor responses to ideologically salient firm news. Across all of my research, I aim to understand the intersection of business and key societal issues such as political polarization, worker empowerment, and social media misinformation.