Xue Li

My name is Xue (pronounced "shu-eh"). I am an assistant professor of accounting at Indiana University, Kelley School of Business. 

My research explores how emerging information intermediaries such as social media impact the way firms interact with stakeholders, using textual and video data. In my dissertation titled "Ideology-Driven Social Media Opinions and Capital Markets: Evidence from Polarizing Boycotts", I examine the stock market response to polarizing boycotts, finding that this response is negative on average, and even more so when users ideologically aligned with boycotters dominate social media. Across all of my research, I aim to understand the intersection of business and key societal issues such as political polarization, worker empowerment, and social media misinformation.